Project Overview

Timeline: January 2025 – Present

Client: Amber Joy Rava

Role: Product Strategist

Live Site: amberjoyrava.com

Amber Joy Rava is a visionary performer and movement healer. When we connected, she was looking to evolve her personal brand into a digital business that could scale without compromising its spiritual depth.

She needed more than a website. She needed an ecosystem: subscription content, retreat planning, merchandise, email automation, and marketing operations, all aligned with her values and energetic mission.

Scope of Work

• Audited Amber's brand positioning, content, and monetization strategy
• Designed a 6-month roadmap for business infrastructure, digital workflows, and marketing automation
• Defined product tiers, offerings, and pricing ladder for both digital and physical experiences
• Created planning frameworks for retreats, content scheduling, and digital product delivery
• Built system documentation and provided ongoing support across marketing, automation, and delivery

Features & Deliverables

• Digital Funnels: Defined lead magnets, upsell flows, and Mailchimp automation
• Membership Architecture: Product ladder aligned to audience segments and retreat types
• Web Experience: Launch-ready Squarespace site with sales copy and brand visuals