Project Overview

Timeline: February 2024 – April 2025

Client: Sacra Cosmetics

Role: Project Manager & Creative Operations Lead

Live Site: sacracosmetics.co.uk

Sacra Cosmetics is a UK-based, female-led skincare and lifestyle brand. I partnered with the founder to lead a full digital transformation over the course of 14 months. My focus was on rebuilding the e-commerce site, aligning the new platform with a modern brand identity, and scaling backend systems to support growth.

Sacra blends skincare with wellness and ritual, offering more than a product line. It’s a lifestyle experience. I shaped a luxurious and editorially-driven customer journey across the site, backend, and campaign content — ensuring beauty and intention were balanced at every touchpoint.

Scope of Work

• Directed rebuild of e-commerce platform from backend to frontend
• Wrote and edited all web copy and product descriptions
• Shaped UX to match brand ethos of slow beauty and intentionality
• Coordinated all creative assets including visual design and campaign shoots
• Oversaw launch planning, QA, and go-live operations
• Built fulfillment systems, inventory logic, and campaign planning tools
• Acted as day-to-day liaison between founder, designers, and developers

Features & Deliverables

• E-Commerce Rebuild: Shopify storefront with updated flows