Winston AI - Outreach Platform

Project Overview

Core Purpose

Winston AI is an AI-powered sales automation platform that streamlines lead generation, campaign management, and outreach processes. The platform combines intelligent automation with human-centric design to help sales teams scale their operations efficiently.

Target Audience

• Primary: Solo operators and small sales teams (1-10 people)
• Secondary: Growing startups and SMBs looking to automate outreach
• Tertiary: Sales managers and team leaders requiring analytics and team management

Business Problems Solved

• Manual Outreach Inefficiency: Automates repetitive email sequences and follow-ups
• Lead Management Chaos: Centralizes contact data with intelligent tagging and scoring
• Campaign Tracking Blind Spots: Provides real-time analytics and performance metrics
• Team Coordination Issues: Enables multi-user collaboration with role-based permissions
• Data-Driven Decision Making: AI-powered insights and predictive analytics

Services Provided (Personal Contribution)

Personal Design & Development Leadership

• Full-Stack Architecture: Designed and implemented the complete application architecture
• UI/UX Design System: Created a custom brutalist design system with monospace typography and high-contrast aesthetics
• AI Integration Strategy: Architected OpenAI GPT integration for intelligent chatbot assistance
• Database Schema Design: Designed comprehensive Supabase schema for leads, campaigns, teams, and analytics
• Component Library: Built reusable UI components using shadcn/ui and Tailwind CSS